Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography
Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography

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National Theatre
2015—Identity Design

a promotional identity for a theatrical adaptation of george orwell’s dystopian novel 1984. utilising themes of censorship and thought crime, the novels protagonist, winston smith is bound in police tape with one eye exposed—symbolising his dilemma in serving for big brother despite understanding the evil of such an oppressive regime.

deliverables included a 36 page printed media kit and promotional posters for the event venue and surrounds.

George
Orwell’s 1984

illustrative detail of monochrome style.
in–situ placement of event poster
pagination layout depicting the overall aesthetic approach to the design & rollout across the media kit.
detail of typesetting & graphical elements within the media kit publication.

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George
Orwell’s 1984

illustrative detail of monochrome style.
in–situ placement of event poster
pagination layout depicting the overall aesthetic approach to the design & rollout across the media kit.
detail of typesetting & graphical elements within the media kit publication.
illustrative detail of monochrome style.
in–situ placement of event poster
pagination layout depicting the overall aesthetic approach to the design & rollout across the media kit.
detail of typesetting & graphical elements within the media kit publication.
illustrative detail of monochrome style.
in–situ placement of event poster
pagination layout depicting the overall aesthetic approach to the design & rollout across the media kit.
detail of typesetting & graphical elements within the media kit publication.
illustrative detail of monochrome style.
in–situ placement of event poster
pagination layout depicting the overall aesthetic approach to the design & rollout across the media kit.
detail of typesetting & graphical elements within the media kit publication.