Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography
Graphic Design, Marketing, Branding, Print Design, Web Design, Art Direction, Business Strategy, Photography, Copywriting, Typography

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Craft beer
2018—identity & packaging

the idea behind ten men was to broaden the craft beer market, countering the trendy consumers that dominate the current environment, targeting the blue collar worker who may not ordinarily buy craft beer.

branded with more of a playful approach, playing on the hooliganism that is associated with drinking culture.

Ten men brewery

playful illustrative style & pastel  colour palette used to re-enforce the  casual brand identity.
front & back label printed using lithographic process on clear film with white ink. bottle cap also features paper sealing label.
bottle cap typographic accent
custom developed typography based  on hand generated letterforms & casual signwriters scripture.

© 2020 whatnot & co. all rights reserved

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ten men brewery

playful illustrative style & pastel  colour palette used to re-enforce the  casual brand identity.
front & back label printed using lithographic process on clear film with white ink. bottle cap also features paper sealing label.
bottle cap typographic accent
custom developed typography based  on hand generated letterforms & casual signwriters scripture.
playful illustrative style & pastel  colour palette used to re-enforce the  casual brand identity.
front & back label printed using lithographic process on clear film with white ink. bottle cap also features paper sealing label.
bottle cap typographic accent
custom developed typography based  on hand generated letterforms & casual signwriters scripture.
playful illustrative style & pastel  colour palette used to re-enforce the  casual brand identity.
front & back label printed using lithographic process on clear film with white ink. bottle cap also features paper sealing label.
bottle cap typographic accent
custom developed typography based  on hand generated letterforms & casual signwriters scripture.
playful illustrative style & pastel  colour palette used to re-enforce the  casual brand identity.
front & back label printed using lithographic process on clear film with white ink. bottle cap also features paper sealing label.
bottle cap typographic accent
custom developed typography based  on hand generated letterforms & casual signwriters scripture.