an institution to the yarraville locals in melbourne’s west—the yarra lounge had a recent refurbishment upon a change of management.
complimenting the refurbishment, the identity of the brand also received a facelift. printed collateral was updated to reflect the new feel of the space, utilising textured paper stocks implicative of the pastoral furnishings.
social media presence intensified in the lead up to the reopening and continues with frequent promotional broadcasts across multiple platforms.
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